To celebrate the 150 years since Don Facundo Bacardi Masso founded Bacardi in Santiago de Cuba in 1862, I designed a campaign that was both historical and progressive.
Iconic and carefully choreographed photography, combined with modern bold typography and memorable visual reputation, was a loud statement for a brand built off of legendary parties and a timeless spirit.
BACARDI PRODUCT CAMPAIGN
To communicate the honest and irrepressible spirt of the Bacardi family and brand a product campaign was designed to put front and center the foundation of the brand.
Photography was intentionally shot to showcase the imperfections and real reflection of the product. The goal was to feel tactile and real, opposed to rendered and cold. Lighting effects were used to communicate passion, and were also all produced in camera.
Photography was intentionally shot to showcase the imperfections and real reflection of the product. The goal was to feel tactile and real, opposed to rendered and cold. Lighting effects were used to communicate passion, and were also all produced in camera.
