At 72 and Sunny LA, I helped Google Chromecast translate their 2014 broadcast campaign to America's largest digital billboard in Times Square NY.
The challenge was to communicate Chromecast's ability to expand a small mobile viewing experience to a completely immersive scale. The headlines celebrated 'Bigger' content for 'Bigger' reactions.
The challenge was to communicate Chromecast's ability to expand a small mobile viewing experience to a completely immersive scale. The headlines celebrated 'Bigger' content for 'Bigger' reactions.
Comprehension and storytelling were carefully reimagined in a 3 dimensional space at a scale that challenged viewing time. The action of the content was paired with the ‘big’ reaction of the viewer. The typography was oversized to exaggerate the visual grandness.
Storyboard:
