Solo Bank is a new concept in banking. It combines a financial instituation with luxury commerce, entertainment and personal services. It is more of a lifestyle than a bank.
Georgia has a rich culture rooted in history and family. The challenge was to shift the established mindset, that personal wealth is selfish, to the understanding that independence and ambition are character traits associated with legends of our past, leaders of our time, and innovation that has bettered the lives of many. The goal was to attract a new generation of youthful, progressive, creative and ambitious Georgians.
Georgia has a rich culture rooted in history and family. The challenge was to shift the established mindset, that personal wealth is selfish, to the understanding that independence and ambition are character traits associated with legends of our past, leaders of our time, and innovation that has bettered the lives of many. The goal was to attract a new generation of youthful, progressive, creative and ambitious Georgians.
The independent spirit is not selfish, it is solo. And it can be legendary.
“I write my own story, my legend. I am solo”
“I write my own story, my legend. I am solo”
Strategy / Creative copy - Andrea Gustafson
Creative Director - Eka Kipiani
Art Directors - Sandro Tsitskishvili, Elene Shengelia
Production - Metro Production
Agency - JWT Metro