To reintroduce the Superstar, we challenged the notion of what it means to be a superstar. We used celebrity to instigate a conversation around the current state of our fame-obsessed culture, validation-seeking behavior and celebrity worshipping. We suggested that true superstars only have an audience of one.

Only by stripping away, can superstar be built back up with its true, original meaning and inspire a new era of creators who have the courage to create from deep within, following nothing but their instincts. No validation, no applause, no likes needed.

The logo was updated to reflect the strategy of recontextualizing the ‘Superstar’. The three stripes were used to violate the mark. This suggested a revision, an evolving definition, and a curious invitation for dialogue. Personal statments about fame, were used in print to further this conversation.