The Chew Life is an attitude. A way of existing in a distracting, overwhelming and very vocal world. It is a rebellion against tasteless and thoughtless verbal expression. It celebrates a generation that doesn’t make excuses or idealistic promises, rather simply lives the way that feels right for them. On their own terms.
Motivated to bring “cool” back to chewing gum, we proposed that Trident start a silent revolution. Essentially we asked them to inspire a new generation to CHEW their words wisely. CHEW before they speak.
Motivated to bring “cool” back to chewing gum, we proposed that Trident start a silent revolution. Essentially we asked them to inspire a new generation to CHEW their words wisely. CHEW before they speak.
The campaign demonstrates the effortless cool that can be found in the simple act of chewing. It’s an attitude and action that people can adopt and more importantly be proud of.
“We are optimistic, forward thinking, revolutionary. We defy convention. We are opinionated but don’t need to force it on others. We are self-motivated. We are the voice of a new generation; cool, confident, intelligent and thoughtful. We do not fear the progress of technology nor the speed of its impact. We adapt by being mindful and respecting the power of our impact on humanity. Our actions speak louder than our words.
No more Miley Cyrus shock tactics nor Kanye West rants. We aspire to be timeless. We recognizes the value of silence and the power of thought. We are James Dean confident and Mohammed Ali driven.”
Say more. Speak less. -The Chew Life.
