In 2019 I designed a localized campaign for Verizon Fios to announce the arrival of service in new locations throughout Boston and New York City. In an effort to connect the campaign to the wider wireless work which featiured ground level cityscape photography, we invited the same photographer to showcase small neighborhoods.
To do this, we shifted the perspective and visualized the unique collection of rooftops that essentially defines and is sentimental to the neighborhood. The larger city can be seen in the back to further celebrate the location.
To do this, we shifted the perspective and visualized the unique collection of rooftops that essentially defines and is sentimental to the neighborhood. The larger city can be seen in the back to further celebrate the location.
Photographer John Clang transformed normally bleak locations, into magical neighborhoods, full of life and a sense of home. A simple line “Fios is here” felt more like an accomplishment than an announcement. The type was tucked into the photograph, to suggest a real integration with the community.
