New science tells us that our children’s first five years of life are when they develop the foundation for all future learning. In this crucial time, our children’s brains are growing so much more than we realize. In fact, every time we connect with them, 700 neural connections are firing away in their brains, taking in everything we say and do.

Rather than develop a standard PSA style advertising campaign, we developed a brand that would seamlessly integrate into the lives of the consumer. Essentially Vroom was designed to partner with both families and the brands they surround themselves with. Vroom is an informative resource on its own, and a functional product/tool when co-branded.

The identity system allows Vroom to establish itself across a wide range of media with a varying degree of brand presence. While the word mark may vary in design, the branding remains strong and consistent. This flexibility was designed to accommodate the co-branding and collaborative brand strategy.The Vroom identity communicates connection, growth and forward progress. As the brand evolves, the marks and brand color (orange), will become synonymous with brain building.

Vroom was created to layer on to the moments that caregivers already have, and give them
fun and easy ways to connect with their children and help build their brains.  Every piece of communication became a opportunity or tool for engagement.