<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>andreagustafson22.com</title>
	<link>https://andreagustafson22.com</link>
	<description>andreagustafson22.com</description>
	<pubDate>Sun, 23 Sep 2018 13:26:50 +0000</pubDate>
	<generator>https://andreagustafson22.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://andreagustafson22.com/Homepage</link>

		<pubDate>Sun, 23 Sep 2018 13:26:50 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/Homepage</guid>

		<description>
</description>
		
	</item>
		
		
	<item>
		<title>ODDITY</title>
				
		<link>https://andreagustafson22.com/ODDITY</link>

		<pubDate>Wed, 25 Oct 2017 11:19:34 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/ODDITY</guid>

		<description>ODDITY

Website and brand design for ODDITY. ODDITY is a consumer tech platform built to transform the global beauty and wellness industry.&#38;nbsp;

&#60;img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/140d4ae7ddd067d7114c6dd8ede59c2ddea5abcfd8a884a9276b0ec9f8f910c5/holding_image.jpg" data-mid="183569584" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/140d4ae7ddd067d7114c6dd8ede59c2ddea5abcfd8a884a9276b0ec9f8f910c5/holding_image.jpg" /&#62;&#60;img width="1402" height="878" width_o="1402" height_o="878" data-src="https://freight.cargo.site/t/original/i/b94071a262a73f70370793d0640c698d08d07babafe4202e2f2e19570952e27d/Screen-Shot-2022-09-15-at-11.43.00-AM.png" data-mid="248558176" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b94071a262a73f70370793d0640c698d08d07babafe4202e2f2e19570952e27d/Screen-Shot-2022-09-15-at-11.43.00-AM.png" /&#62;




. &#38;nbsp;&#60;img width="3210" height="1906" width_o="3210" height_o="1906" data-src="https://freight.cargo.site/t/original/i/bd4158b0d5bf04e6e5c21a92a624ffce0089b60fc89fde51bfc270dadc57dfe9/Screenshot-2026-05-20-at-3.52.12PM.png" data-mid="248555964" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/bd4158b0d5bf04e6e5c21a92a624ffce0089b60fc89fde51bfc270dadc57dfe9/Screenshot-2026-05-20-at-3.52.12PM.png" /&#62;

&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7094e26507f7cbe0cc2a4255ae6aa7edb71733ca9c2b92a276ebe38cc7df15f4/i-BSZzt9M-X4.jpg" data-mid="248555685" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/7094e26507f7cbe0cc2a4255ae6aa7edb71733ca9c2b92a276ebe38cc7df15f4/i-BSZzt9M-X4.jpg" /&#62; &#38;nbsp;&#38;nbsp; 

&#60;img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/c86dd057cdf48edbefdab69447979fae5fecc25abac1a66362ba03d32c3b427c/i-6zGvDc6-4K.jpg" data-mid="248555712" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/c86dd057cdf48edbefdab69447979fae5fecc25abac1a66362ba03d32c3b427c/i-6zGvDc6-4K.jpg" /&#62;






	Creative Director, Strategy, Copy &#38;amp; Design - Andrea Gustafson


Web Design Agency - Antinomy Studio, Amsterdam
Development -&#38;nbsp;Spakk / ODDITY
</description>
		
	</item>
		
		
	<item>
		<title>SpoiledChild</title>
				
		<link>https://andreagustafson22.com/SpoiledChild</link>

		<pubDate>Wed, 20 Jun 2018 13:43:03 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/SpoiledChild</guid>

		<description>SPOILEDCHILDCreative direction including, brand strategy, Copywriting, Identity design, product packaging, TV, OOH, social media, and partnerships. Spoiledchild a revolutionary new wellness brand powered by AI, formulated by Data and sustainably designed; Intelligent skin &#38;amp; hair products that refuse to take aging seriously.




	Spoiledchild.com
@spoiledchildworld&#38;nbsp; 

.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;












	Creative Director, Strategy, Copy &#38;amp; Design - Andrea Gustafson

TV Agency - JWT METRO, Georgia.</description>
		
	</item>
		
		
	<item>
		<title>MADLOVE, MLSE</title>
				
		<link>https://andreagustafson22.com/MADLOVE-MLSE</link>

		<pubDate>Thu, 26 Oct 2017 12:03:37 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/MADLOVE-MLSE</guid>

		<description>MADLOVE
	
I’m very grateful for having had the opportunity to work on a project very close to my heart. Having spent half my life in competitive sport, I was proud to help develop a campaign that would boldy pull back the curtain on the outdated prejudice that still exists in women’s sport. Along with MLSE and Canadian Women’s Basketball, we showed the world the extreme passion, sacrifice, strength, and pure determination it takes for women and girls to succeed in sport.  Despite the inequality they recieve, women are defying what is possible and their achievements go unrecognized, untelevised, and unfunded. It’s pure madness. https://www.basketball.ca/madlove

	
At Sid Lee Toronto, I directed a provocative TV and OOH campaign that demanded attention. Headlines did not hold back, soften or ‘feminize’ the message. By branding the campaign ‘Madlove’, we were able to insert our message into culture, creating a momentum that could live on beyond the campaign. We gave a name to the fight, and a badge to women all over the world. My goal was to create a platform that held up to the highly funded and promoted campaigns created for male sports. I wanted it to be loud and attract a large audience. Our strategy proved that the biggest contribution we could make to changing the game for women in sport, was to increase visibility and ultimately the fans.
	




&#60;img width="2596" height="1452" width_o="2596" height_o="1452" data-src="https://freight.cargo.site/t/original/i/3127189a1d4a1f259e9f674ba0ed6fd62dd56283f1c0d8d7e058d4ab77f0a7ff/Screen-Shot-2021-07-05-at-1.15.52-PM.png" data-mid="113089879" border="0"  src="https://freight.cargo.site/w/1000/i/3127189a1d4a1f259e9f674ba0ed6fd62dd56283f1c0d8d7e058d4ab77f0a7ff/Screen-Shot-2021-07-05-at-1.15.52-PM.png" /&#62;
&#60;img width="1722" height="1406" width_o="1722" height_o="1406" data-src="https://freight.cargo.site/t/original/i/54b5730b78f939e167fea6ad71968092e9950a1b477da4974f095732b67e81dd/Screen-Shot-2021-07-05-at-1.13.11-PM.png" data-mid="113089871" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/54b5730b78f939e167fea6ad71968092e9950a1b477da4974f095732b67e81dd/Screen-Shot-2021-07-05-at-1.13.11-PM.png" /&#62;&#60;img width="2390" height="1348" width_o="2390" height_o="1348" data-src="https://freight.cargo.site/t/original/i/1a79a12483f28fa542b3a42ad9a895821a76c9325fa22575d70f46b6805ba6c9/Screen-Shot-2021-07-05-at-1.15.16-PM.png" data-mid="113089877" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/1a79a12483f28fa542b3a42ad9a895821a76c9325fa22575d70f46b6805ba6c9/Screen-Shot-2021-07-05-at-1.15.16-PM.png" /&#62;&#60;img width="1712" height="1050" width_o="1712" height_o="1050" data-src="https://freight.cargo.site/t/original/i/c2cb72cb5c323f8f49ff50b7072e481c84fdb158dc0edef9163b25560694986b/Screen-Shot-2021-07-05-at-1.18.12-PM.png" data-mid="113089888" border="0"  src="https://freight.cargo.site/w/1000/i/c2cb72cb5c323f8f49ff50b7072e481c84fdb158dc0edef9163b25560694986b/Screen-Shot-2021-07-05-at-1.18.12-PM.png" /&#62;&#60;img width="1054" height="1466" width_o="1054" height_o="1466" data-src="https://freight.cargo.site/t/original/i/3976dd0e9d56d2495843a6c27b99e72d929fe05bdd1f66194400ac16ea54a242/Screen-Shot-2021-07-05-at-1.16.52-PM.png" data-mid="113089883" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/3976dd0e9d56d2495843a6c27b99e72d929fe05bdd1f66194400ac16ea54a242/Screen-Shot-2021-07-05-at-1.16.52-PM.png" /&#62;&#60;img width="1038" height="1456" width_o="1038" height_o="1456" data-src="https://freight.cargo.site/t/original/i/b42b27efdbf3348abbeb9cce15b1d55b76d74f1f383017768f69bd224bb473d9/Screen-Shot-2021-07-05-at-1.19.22-PM.png" data-mid="113089892" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/b42b27efdbf3348abbeb9cce15b1d55b76d74f1f383017768f69bd224bb473d9/Screen-Shot-2021-07-05-at-1.19.22-PM.png" /&#62;&#60;img width="2384" height="1454" width_o="2384" height_o="1454" data-src="https://freight.cargo.site/t/original/i/bd8a1cb0916a7c62fe5aa2aa2426d9d8f7200173ed9570864bd4da0cc2b40e4e/Screen-Shot-2021-07-05-at-1.16.34-PM.png" data-mid="113089882" border="0"  src="https://freight.cargo.site/w/1000/i/bd8a1cb0916a7c62fe5aa2aa2426d9d8f7200173ed9570864bd4da0cc2b40e4e/Screen-Shot-2021-07-05-at-1.16.34-PM.png" /&#62;&#60;img width="2254" height="1220" width_o="2254" height_o="1220" data-src="https://freight.cargo.site/t/original/i/7d0e58fdc510c12850f3461bafa22c4c33ef868f3e437f4c93843e203b31887b/Screen-Shot-2021-07-05-at-1.32.38-PM.png" data-mid="113090503" border="0"  src="https://freight.cargo.site/w/1000/i/7d0e58fdc510c12850f3461bafa22c4c33ef868f3e437f4c93843e203b31887b/Screen-Shot-2021-07-05-at-1.32.38-PM.png" /&#62;&#60;img width="2296" height="1206" width_o="2296" height_o="1206" data-src="https://freight.cargo.site/t/original/i/69363f23bee207aba0ebcba9f306003511714eaba5dfcd0ecab662f235b697b6/Screen-Shot-2021-07-05-at-1.21.43-PM.png" data-mid="113089900" border="0"  src="https://freight.cargo.site/w/1000/i/69363f23bee207aba0ebcba9f306003511714eaba5dfcd0ecab662f235b697b6/Screen-Shot-2021-07-05-at-1.21.43-PM.png" /&#62;&#60;img width="2024" height="1046" width_o="2024" height_o="1046" data-src="https://freight.cargo.site/t/original/i/5dd3368275c8a71f7c64e0bbc2ea544173f269103cef476f3a3092224121eb27/Screen-Shot-2021-07-05-at-1.33.59-PM.png" data-mid="113090506" border="0"  src="https://freight.cargo.site/w/1000/i/5dd3368275c8a71f7c64e0bbc2ea544173f269103cef476f3a3092224121eb27/Screen-Shot-2021-07-05-at-1.33.59-PM.png" /&#62;&#60;img width="2314" height="1352" width_o="2314" height_o="1352" data-src="https://freight.cargo.site/t/original/i/3fb6f0e378a08405ed87e721f4c5c2b1992cbabf7c999374f309eee08298b512/Screen-Shot-2021-07-05-at-1.17.44-PM.png" data-mid="113089886" border="0"  src="https://freight.cargo.site/w/1000/i/3fb6f0e378a08405ed87e721f4c5c2b1992cbabf7c999374f309eee08298b512/Screen-Shot-2021-07-05-at-1.17.44-PM.png" /&#62;&#60;img width="2354" height="1230" width_o="2354" height_o="1230" data-src="https://freight.cargo.site/t/original/i/d4cc9e82d82b8b037c16a476c07fd506f76671371d0418afc05384d6ed86a228/Screen-Shot-2021-07-05-at-1.20.58-PM.png" data-mid="113089898" border="0"  src="https://freight.cargo.site/w/1000/i/d4cc9e82d82b8b037c16a476c07fd506f76671371d0418afc05384d6ed86a228/Screen-Shot-2021-07-05-at-1.20.58-PM.png" /&#62;&#60;img width="2362" height="1238" width_o="2362" height_o="1238" data-src="https://freight.cargo.site/t/original/i/eaaa1139b36278cafb539df339c7e2c76b0e3f40e61dc670d049c3c30e7683c7/Screen-Shot-2021-07-05-at-1.20.41-PM.png" data-mid="113089896" border="0"  src="https://freight.cargo.site/w/1000/i/eaaa1139b36278cafb539df339c7e2c76b0e3f40e61dc670d049c3c30e7683c7/Screen-Shot-2021-07-05-at-1.20.41-PM.png" /&#62;&#60;img width="2340" height="1200" width_o="2340" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a47884aba1743fea497c075d4a8fbe3ec5c17ddc9f931520095f729ac7936556/Screen-Shot-2021-07-05-at-1.18.40-PM.png" data-mid="113089889" border="0"  src="https://freight.cargo.site/w/1000/i/a47884aba1743fea497c075d4a8fbe3ec5c17ddc9f931520095f729ac7936556/Screen-Shot-2021-07-05-at-1.18.40-PM.png" /&#62;&#60;img width="1976" height="1414" width_o="1976" height_o="1414" data-src="https://freight.cargo.site/t/original/i/2f6aa33db0ed803c2ce7145ad024e057c59a1e084180fad009e3f11f2190ac0c/Screen-Shot-2021-07-05-at-12.54.56-PM.png" data-mid="113089902" border="0"  src="https://freight.cargo.site/w/1000/i/2f6aa33db0ed803c2ce7145ad024e057c59a1e084180fad009e3f11f2190ac0c/Screen-Shot-2021-07-05-at-12.54.56-PM.png" /&#62;
*Unfortunately due to Covid-19 (2019-2021) only a portion of this campaign was released on International Women’s Day 2021.

	Creative Director, Copy &#38;amp; Design - Andrea Gustafson

ECD - Jeff DaSilva
Designer - Priya Mistry

Agency - Sid Lee, Toronto
</description>
		
	</item>
		
		
	<item>
		<title>DIESEL Denim, 2020</title>
				
		<link>https://andreagustafson22.com/DIESEL-Denim-2020</link>

		<pubDate>Fri, 16 Jan 2015 18:28:30 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/DIESEL-Denim-2020</guid>

		<description>DIESEL DENIM 2020
	
In the middle of a global pandemic I set out to help reclaim the denim authority that Diesel deserves. As a brand, they have created denim driven collections, on their own terms, in a category of one, for generation after generation of rebellious youth. Diesel is synonymous with style and spirit. Their demin not only expresses tactile, handmade craftmanship, but also the tribal bonds we build together. Our denim holds our stories.  In fact it is the catalyst of the memories and feelings that we create. 
 
	
So when I found the world facing a touchless future, I relaized that it was the perfect predicament for Diesel to be in.&#38;nbsp; It was time to inspire people with a likeminded obsession for touch, to seduce an even deeper sensation. 
Diesel made touch irresitable, but their passion is what made us feel. 
“Don’t touch, feel” invites the world to restrain from touch as an expression of our common passion for it. Diesel’s denim craftsmanship is the ultimate seducer of our brave feelings. 




&#60;img width="1028" height="1214" width_o="1028" height_o="1214" data-src="https://freight.cargo.site/t/original/i/20d681ff2fadd2c3619bd0a188642496d0168be784048f066f92917f2d4de1b2/Screen-Shot-2021-07-05-at-2.19.12-PM.png" data-mid="113096012" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/20d681ff2fadd2c3619bd0a188642496d0168be784048f066f92917f2d4de1b2/Screen-Shot-2021-07-05-at-2.19.12-PM.png" /&#62;&#38;nbsp;&#38;nbsp;&#60;img width="1062" height="1222" width_o="1062" height_o="1222" data-src="https://freight.cargo.site/t/original/i/e1ad3256501b95f1f683e8e98503230426f2c59e0a81f33d7915f982a8f5f93b/Screen-Shot-2021-07-05-at-2.19.22-PM.png" data-mid="113096013" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/e1ad3256501b95f1f683e8e98503230426f2c59e0a81f33d7915f982a8f5f93b/Screen-Shot-2021-07-05-at-2.19.22-PM.png" /&#62;&#60;img width="2290" height="1256" width_o="2290" height_o="1256" data-src="https://freight.cargo.site/t/original/i/c64c59265e4628fe5d66899be5895daef031a4bd6c593c6fe1a6b79ba71952ca/Screen-Shot-2021-07-05-at-2.17.50-PM.png" data-mid="113096007" border="0"  src="https://freight.cargo.site/w/1000/i/c64c59265e4628fe5d66899be5895daef031a4bd6c593c6fe1a6b79ba71952ca/Screen-Shot-2021-07-05-at-2.17.50-PM.png" /&#62;&#60;img width="1146" height="1214" width_o="1146" height_o="1214" data-src="https://freight.cargo.site/t/original/i/8c00b219e5a53c21315164de31663bdf8bb27e2345e37c80483f85c481729050/Screen-Shot-2021-07-05-at-2.19.41-PM.png" data-mid="113096014" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/8c00b219e5a53c21315164de31663bdf8bb27e2345e37c80483f85c481729050/Screen-Shot-2021-07-05-at-2.19.41-PM.png" /&#62;. &#60;img width="1094" height="1208" width_o="1094" height_o="1208" data-src="https://freight.cargo.site/t/original/i/92df76599cf076e0de22a89565c30f87fcdb97a51fd526ee74a56e9239c7ab37/Screen-Shot-2021-07-05-at-2.19.58-PM.png" data-mid="113096015" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/92df76599cf076e0de22a89565c30f87fcdb97a51fd526ee74a56e9239c7ab37/Screen-Shot-2021-07-05-at-2.19.58-PM.png" /&#62;&#60;img width="770" height="996" width_o="770" height_o="996" data-src="https://freight.cargo.site/t/original/i/7fe0354e654267b0f539e8110bf640e8ddcc380ac77717d9c623159ed01b04cd/Screen-Shot-2021-07-05-at-2.21.19-PM.png" data-mid="113096020" border="0" data-scale="59" src="https://freight.cargo.site/w/770/i/7fe0354e654267b0f539e8110bf640e8ddcc380ac77717d9c623159ed01b04cd/Screen-Shot-2021-07-05-at-2.21.19-PM.png" /&#62;&#38;nbsp;&#60;img width="550" height="1070" width_o="550" height_o="1070" data-src="https://freight.cargo.site/t/original/i/928ff8087e0689ef76ab5a821aec1d952aba0ba964de0dfd7168b34e1937bcec/Screen-Shot-2021-07-05-at-2.22.27-PM.png" data-mid="113096022" border="0" data-scale="39" src="https://freight.cargo.site/w/550/i/928ff8087e0689ef76ab5a821aec1d952aba0ba964de0dfd7168b34e1937bcec/Screen-Shot-2021-07-05-at-2.22.27-PM.png" /&#62;&#60;img width="1652" height="1310" width_o="1652" height_o="1310" data-src="https://freight.cargo.site/t/original/i/3c7f7d78429b63cfe8725833215ec2260008ae409d68d291a408983a8a7a99ca/Screen-Shot-2021-07-05-at-2.21.54-PM.png" data-mid="113096021" border="0"  src="https://freight.cargo.site/w/1000/i/3c7f7d78429b63cfe8725833215ec2260008ae409d68d291a408983a8a7a99ca/Screen-Shot-2021-07-05-at-2.21.54-PM.png" /&#62;&#60;img width="2172" height="1178" width_o="2172" height_o="1178" data-src="https://freight.cargo.site/t/original/i/d9e88e22631c1fb14cdfae95a3e6322080bbfe718182c7ee4e4a1473b3af41a8/Screen-Shot-2021-07-05-at-2.23.11-PM.png" data-mid="113096023" border="0"  src="https://freight.cargo.site/w/1000/i/d9e88e22631c1fb14cdfae95a3e6322080bbfe718182c7ee4e4a1473b3af41a8/Screen-Shot-2021-07-05-at-2.23.11-PM.png" /&#62;


	
I also concepted a second campaign to reposition Diesel as a verb that would solidify their brand as a timeless provocature of bravery and creativity. Diesel would take the lead for a new generation in need of direction as they enter a whole new world. &#38;nbsp;
	

&#60;img width="2178" height="822" width_o="2178" height_o="822" data-src="https://freight.cargo.site/t/original/i/4a62c69731ccf3b5ff59da3b585ecd12b1053b7754b18dce71078ab36ebc6b2e/Screen-Shot-2021-07-05-at-3.54.03-PM.png" data-mid="113100287" border="0"  src="https://freight.cargo.site/w/1000/i/4a62c69731ccf3b5ff59da3b585ecd12b1053b7754b18dce71078ab36ebc6b2e/Screen-Shot-2021-07-05-at-3.54.03-PM.png" /&#62;&#60;img width="780" height="1148" width_o="780" height_o="1148" data-src="https://freight.cargo.site/t/original/i/d14c6d1b82c4b9f48fb88bd16e50699d997dc16af1ccdb3df815ca674e42e64c/Screen-Shot-2021-07-05-at-3.55.53-PM.png" data-mid="113100337" border="0" data-scale="35" src="https://freight.cargo.site/w/780/i/d14c6d1b82c4b9f48fb88bd16e50699d997dc16af1ccdb3df815ca674e42e64c/Screen-Shot-2021-07-05-at-3.55.53-PM.png" /&#62;&#60;img width="864" height="1274" width_o="864" height_o="1274" data-src="https://freight.cargo.site/t/original/i/a01dd5650006c02550956317bf639566e87937d45c9715c0180bfd4e2f9db3e4/Screen-Shot-2021-07-05-at-3.55.41-PM.png" data-mid="113100290" border="0" data-scale="35" src="https://freight.cargo.site/w/864/i/a01dd5650006c02550956317bf639566e87937d45c9715c0180bfd4e2f9db3e4/Screen-Shot-2021-07-05-at-3.55.41-PM.png" /&#62;&#60;img width="504" height="884" width_o="504" height_o="884" data-src="https://freight.cargo.site/t/original/i/0bd375f6916098fbb98cb7410d23ba43de6108ca7b0920d7fc4a6f4087ff572c/Screen-Shot-2021-07-05-at-3.54.58-PM.png" data-mid="113100288" border="0" data-scale="30" src="https://freight.cargo.site/w/504/i/0bd375f6916098fbb98cb7410d23ba43de6108ca7b0920d7fc4a6f4087ff572c/Screen-Shot-2021-07-05-at-3.54.58-PM.png" /&#62;



	Creative Director, Strategy, Copy &#38;amp; Design - Andrea Gustafson

Strategist - Crystal Sales
Designer - Priya Mistry, Linus Chu
Agency - Sid Lee, Toronto
</description>
		
	</item>
		
		
	<item>
		<title>Adidas Athletics. Find Focus</title>
				
		<link>https://andreagustafson22.com/Adidas-Athletics-Find-Focus</link>

		<pubDate>Mon, 17 Oct 2016 22:07:32 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/Adidas-Athletics-Find-Focus</guid>

		<description>


	Independently of an agency, I developed a positioning strategy that could honestly represent Adidas' core values of creativity and world class athletics.&#38;nbsp;This campaign aimed to consolidate Adidas' brand messaging. 

In a effort to push up against Nike's "Just Do It", and their domination in technical and performance sport, I encouraged Adidas to own a more culturally relevant truth; the need for mental strength. 

In our ever-expanding digital and social world, distraction is what holds us back from Just Doing It. We must have mental strength to achieve anything physical. Mental strength is the core thread between sport, creativity, and life in general.

	"Find Focus" is the first communication campaign to roll out this strategy, leveraging Adidas' new Z.N.E Hoody and their Athletics Collection. 5 global athletes were use to express their personal stories of focus and what it's like to be in the mind of an athlete when it counts most. These stories allow us to connect an athlete's ability to focus, with the lives of Adidas' consumers and their personal distractions.Storytelling gave truth to the brand, and the product in turn became a necessity to help achieve focus.
The hashtag #findfocus performed better than #justdoit and the videos generated in total more than 3M views during the weekend of the launch. The Z.N.E hoody sold out almost everywhere in the world


&#60;img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/359b00d07d156c4c0522d6b5ebfa3e03060a7e06c537a29c7dc802ac6beea072/ADIDAS-IMPRESSIONS.gif" data-mid="24727280" border="0"  src="https://freight.cargo.site/w/1000/i/359b00d07d156c4c0522d6b5ebfa3e03060a7e06c537a29c7dc802ac6beea072/ADIDAS-IMPRESSIONS.gif" /&#62;




&#60;img width="2478" height="1232" width_o="2478" height_o="1232" data-src="https://freight.cargo.site/t/original/i/0b330476d80ca1225b53a02968172cc8489db92a71570a27d90af9fef557af4d/Screen-Shot-2016-10-18-at-12.49.24-AM.png" data-mid="24727272" border="0"  src="https://freight.cargo.site/w/1000/i/0b330476d80ca1225b53a02968172cc8489db92a71570a27d90af9fef557af4d/Screen-Shot-2016-10-18-at-12.49.24-AM.png" /&#62;&#60;img width="2064" height="1416" width_o="2064" height_o="1416" data-src="https://freight.cargo.site/t/original/i/ee15b6de8addcf3d2085ce452554cb495734baa629d7f39737990dc8fed57be1/Screen-Shot-2016-10-19-at-1.47.17-PM.png" data-mid="24727273" border="0"  src="https://freight.cargo.site/w/1000/i/ee15b6de8addcf3d2085ce452554cb495734baa629d7f39737990dc8fed57be1/Screen-Shot-2016-10-19-at-1.47.17-PM.png" /&#62;&#60;img width="2040" height="790" width_o="2040" height_o="790" data-src="https://freight.cargo.site/t/original/i/ac9aff3bb7b224fe21589fe56bcb380eb84aad470c0ecbff594d261c44771e4b/Screen-Shot-2016-10-27-at-8.07.53-PM.png" data-mid="24727276" border="0"  src="https://freight.cargo.site/w/1000/i/ac9aff3bb7b224fe21589fe56bcb380eb84aad470c0ecbff594d261c44771e4b/Screen-Shot-2016-10-27-at-8.07.53-PM.png" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbc7600a880d0ef6752251d4a55e849057c3e3727a86e2ab42ece553b944a355/14361365_10157469334890296_8829819791131171326_o.jpg" data-mid="24727267" border="0"  src="https://freight.cargo.site/w/1000/i/cbc7600a880d0ef6752251d4a55e849057c3e3727a86e2ab42ece553b944a355/14361365_10157469334890296_8829819791131171326_o.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/241279b50017497a7f3ea0d9d229a2924610302adf7ccff7944c28f92b754d29/14480493_10154576775654878_5469590002105041644_o-1.jpg" data-mid="24727268" border="0"  src="https://freight.cargo.site/w/1000/i/241279b50017497a7f3ea0d9d229a2924610302adf7ccff7944c28f92b754d29/14480493_10154576775654878_5469590002105041644_o-1.jpg" /&#62;&#60;img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/304cf5a292c103f7a3a8b3a4c9161f36ab89ed9060b4f7c2267a7348a933cb5b/Adidas_Design_Guidelines.gif" data-mid="24727281" border="0"  src="https://freight.cargo.site/w/1000/i/304cf5a292c103f7a3a8b3a4c9161f36ab89ed9060b4f7c2267a7348a933cb5b/Adidas_Design_Guidelines.gif" /&#62;&#60;img width="1500" height="810" width_o="1500" height_o="810" data-src="https://freight.cargo.site/t/original/i/fe84eafb4ed4a8694462cfcc6d5454a0a7c1bf2574e501482ce7f0d649eb505c/Adidas_Online.jpg" data-mid="24727282" border="0"  src="https://freight.cargo.site/w/1000/i/fe84eafb4ed4a8694462cfcc6d5454a0a7c1bf2574e501482ce7f0d649eb505c/Adidas_Online.jpg" /&#62;

PITCH VIDEOS. (edited by Greenpoint Prictures, NYC)







</description>
		
	</item>
		
		
	<item>
		<title>Superstar. adidas Originals</title>
				
		<link>https://andreagustafson22.com/Superstar-adidas-Originals</link>

		<pubDate>Thu, 22 Jan 2015 22:01:47 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/Superstar-adidas-Originals</guid>

		<description>


To reintroduce the Superstar, we challenged the notion of what it means to be a superstar. We used celebrity to instigate a conversation around the current state of our fame-obsessed culture, validation-seeking behavior and celebrity worshipping. We suggested that true superstars only have an audience of one.Only by stripping away, can superstar be built back up with its true, original meaning and inspire a new era of creators who have the courage to create from deep within, following nothing but their instincts. No validation, no applause, no likes needed.




The logo was updated to reflect the strategy of recontextualizing the ‘Superstar’. The three stripes were used to violate the mark. This suggested a revision, an evolving definition, and a curious invitation for dialogue. Personal statments about fame, were used in print to further this conversation.&#60;img width="4096" height="1792" width_o="4096" height_o="1792" data-src="https://freight.cargo.site/t/original/i/e1125ec384346b3e8616a56c14d4f8d89cc7419cf4bad13a40473dabd3e7554c/adidas1_o.jpg" data-mid="53404655" border="0"  src="https://freight.cargo.site/w/1000/i/e1125ec384346b3e8616a56c14d4f8d89cc7419cf4bad13a40473dabd3e7554c/adidas1_o.jpg" /&#62;
&#60;img width="4096" height="2721" width_o="4096" height_o="2721" data-src="https://freight.cargo.site/t/original/i/585517991aa402d39baf13fa3e7964c81e1e09345d4eca30925ed780ad97647c/adidas3_o.jpg" data-mid="53404656" border="0"  src="https://freight.cargo.site/w/1000/i/585517991aa402d39baf13fa3e7964c81e1e09345d4eca30925ed780ad97647c/adidas3_o.jpg" /&#62;
&#60;img width="1280" height="900" width_o="1280" height_o="900" data-src="https://freight.cargo.site/t/original/i/420c6eb423cf06ae0826169e986747821c5ab1ac06c6fb0708f8ca4c1a9832b0/portraits1.jpg" data-mid="24727284" border="0"  src="https://freight.cargo.site/w/1000/i/420c6eb423cf06ae0826169e986747821c5ab1ac06c6fb0708f8ca4c1a9832b0/portraits1.jpg" /&#62;&#60;img width="1280" height="900" width_o="1280" height_o="900" data-src="https://freight.cargo.site/t/original/i/4b9efda08f874b97fb4f42b166507b05fbd6a3e51d1cc1eb43a069f926c5c517/portraits2.jpg" data-mid="24727285" border="0"  src="https://freight.cargo.site/w/1000/i/4b9efda08f874b97fb4f42b166507b05fbd6a3e51d1cc1eb43a069f926c5c517/portraits2.jpg" /&#62;


&#60;img width="1280" height="640" width_o="1280" height_o="640" data-src="https://freight.cargo.site/t/original/i/fbf6a060a2df6a5b913d65f745a89136386fffb8f7c9e5c4ce174910d35d86ac/shoe1.jpg" data-mid="24727286" border="0"  src="https://freight.cargo.site/w/1000/i/fbf6a060a2df6a5b913d65f745a89136386fffb8f7c9e5c4ce174910d35d86ac/shoe1.jpg" /&#62;
&#60;img width="4096" height="1783" width_o="4096" height_o="1783" data-src="https://freight.cargo.site/t/original/i/17e4ad24f2736d073deefdc5295cd476c50c0c976da92e8396de15cd489296aa/adidas6_o.jpg" data-mid="53404658" border="0"  src="https://freight.cargo.site/w/1000/i/17e4ad24f2736d073deefdc5295cd476c50c0c976da92e8396de15cd489296aa/adidas6_o.jpg" /&#62;
&#60;img width="1280" height="640" width_o="1280" height_o="640" data-src="https://freight.cargo.site/t/original/i/903709d6b74db51a2022f55673324de7bd948ece04f86974f18641b12cd27b2d/37b1c51cc841fe4c91278f3c6bcd8f50.jpg" data-mid="24727287" border="0"  src="https://freight.cargo.site/w/1000/i/903709d6b74db51a2022f55673324de7bd948ece04f86974f18641b12cd27b2d/37b1c51cc841fe4c91278f3c6bcd8f50.jpg" /&#62;&#60;img width="2734" height="2061" width_o="2734" height_o="2061" data-src="https://freight.cargo.site/t/original/i/7b769a46298a022d0670abf33c6b9c2c5ef94e49d964a38d1848b7456d66726b/adidas9_o.jpg" data-mid="53404788" border="0"  src="https://freight.cargo.site/w/1000/i/7b769a46298a022d0670abf33c6b9c2c5ef94e49d964a38d1848b7456d66726b/adidas9_o.jpg" /&#62;
&#60;img width="1280" height="1289" width_o="1280" height_o="1289" data-src="https://freight.cargo.site/t/original/i/ccce895385860885ae6ef2714f472742f16d8cc9d9bb0d6c9098206558cdc5d4/10924804_10155120298570296_7280219464220477617_n.jpg" data-mid="24727288" border="0"  src="https://freight.cargo.site/w/1000/i/ccce895385860885ae6ef2714f472742f16d8cc9d9bb0d6c9098206558cdc5d4/10924804_10155120298570296_7280219464220477617_n.jpg" /&#62;&#60;img width="4096" height="2061" width_o="4096" height_o="2061" data-src="https://freight.cargo.site/t/original/i/ca51806e45b4329ab9f659f5b4ed007268416df6f0ce1982f15a0d4dc049ebc0/adidas8_o.jpg" data-mid="53404660" border="0"  src="https://freight.cargo.site/w/1000/i/ca51806e45b4329ab9f659f5b4ed007268416df6f0ce1982f15a0d4dc049ebc0/adidas8_o.jpg" /&#62;&#60;img width="1920" height="1255" width_o="1920" height_o="1255" data-src="https://freight.cargo.site/t/original/i/339ab03ec5e3182cf81b15bc64ee323ff5705cc7a68c621848b77551b66ccd1c/originalsweb1.jpg" data-mid="24727289" border="0"  src="https://freight.cargo.site/w/1000/i/339ab03ec5e3182cf81b15bc64ee323ff5705cc7a68c621848b77551b66ccd1c/originalsweb1.jpg" /&#62;&#60;img width="1920" height="1827" width_o="1920" height_o="1827" data-src="https://freight.cargo.site/t/original/i/35e5ca650c8fc55f422e2a633ab954d30718f8bebea307d42a14921f0d450b4c/originalsweb2.jpg" data-mid="24727290" border="0"  src="https://freight.cargo.site/w/1000/i/35e5ca650c8fc55f422e2a633ab954d30718f8bebea307d42a14921f0d450b4c/originalsweb2.jpg" /&#62;
&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/38ee90dc61af9853bd7cf481c0ef1124227a2ba12bdad79c5aa1fb30519e1679/adidas7_o.jpg" data-mid="53404659" border="0"  src="https://freight.cargo.site/w/1000/i/38ee90dc61af9853bd7cf481c0ef1124227a2ba12bdad79c5aa1fb30519e1679/adidas7_o.jpg" /&#62;
Read more at Ad Age:
http://adage.com/article/cmo-strategy/adidas-launches-star-studded-brand-push-originals-line/296521/</description>
		
	</item>
		
		
	<item>
		<title>Verizon Fios OOH</title>
				
		<link>https://andreagustafson22.com/Verizon-Fios-OOH</link>

		<pubDate>Wed, 20 Jun 2018 13:56:40 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/Verizon-Fios-OOH</guid>

		<description>


	In 2019 I designed a localized campaign for Verizon Fios to announce the arrival of service in new locations throughout Boston and New York City. In an effort to connect the campaign to the wider wireless work which featiured ground level cityscape photography, we invited the same photographer to showcase small neighborhoods. 
To do this, we shifted the perspective and visualized the unique collection of rooftops that essentially defines and is sentimental to the neighborhood. The larger city can be seen in the back to further celebrate the location.

	Photographer John Clang transformed normally bleak locations, into magical neighborhoods, full of life and a sense of home. A simple line “Fios is here” felt more like an accomplishment than an announcement. The type was tucked into the photograph, to suggest a real integration with the community.

&#60;img width="2176" height="882" width_o="2176" height_o="882" data-src="https://freight.cargo.site/t/original/i/84bcc9b0b5f057ee1b247d1c9e698cb217eea08857bcac3dd75f32cfcd680827/Screen-Shot-2019-08-08-at-1.28.07-PM.png" data-mid="48222566" border="0"  src="https://freight.cargo.site/w/1000/i/84bcc9b0b5f057ee1b247d1c9e698cb217eea08857bcac3dd75f32cfcd680827/Screen-Shot-2019-08-08-at-1.28.07-PM.png" /&#62;&#60;img width="1773" height="886" width_o="1773" height_o="886" data-src="https://freight.cargo.site/t/original/i/a1734db94837e89265ba53c0405181947ba2b834daedcb5f356ee481987a2f86/IMG_2092.JPG" data-mid="48222681" border="0"  src="https://freight.cargo.site/w/1000/i/a1734db94837e89265ba53c0405181947ba2b834daedcb5f356ee481987a2f86/IMG_2092.JPG" /&#62;&#60;img width="2158" height="1222" width_o="2158" height_o="1222" data-src="https://freight.cargo.site/t/original/i/160642b7a51460ff13362e4148069bf86e50fdfc7f062a970c91e84789b05b07/Screen-Shot-2019-08-08-at-1.28.59-PM.png" data-mid="48222567" border="0"  src="https://freight.cargo.site/w/1000/i/160642b7a51460ff13362e4148069bf86e50fdfc7f062a970c91e84789b05b07/Screen-Shot-2019-08-08-at-1.28.59-PM.png" /&#62;&#60;img width="2320" height="1084" width_o="2320" height_o="1084" data-src="https://freight.cargo.site/t/original/i/cc8d0ccedce84571093ae03490c17c94d5d638a080f5075ee84cf95d0f3db0e1/Screen-Shot-2019-08-08-at-1.32.37-PM.png" data-mid="48222569" border="0"  src="https://freight.cargo.site/w/1000/i/cc8d0ccedce84571093ae03490c17c94d5d638a080f5075ee84cf95d0f3db0e1/Screen-Shot-2019-08-08-at-1.32.37-PM.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Be Stupid. Diesel</title>
				
		<link>https://andreagustafson22.com/Be-Stupid-Diesel</link>

		<pubDate>Thu, 03 Jan 2013 00:41:59 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/Be-Stupid-Diesel</guid>

		<description>

This campaign sought out to be a movement rather than product focused advertising. We wanted to reconnect Renzo Russo’s original passion for social opinion and conversation to his bold product vision.&#38;nbsp;
The pursuit of original ideas and innovation was the core motivation behind Be Stupid. The images or scenerios were conceived, staged and art directed to demonstrate these values.&#38;nbsp;Three photographers were used simultaneously over two weeks to achieve the campaign’s timeless, found image look.
The art direction and design won several awards including, Cannes Lion Grand Prix, The One Show Gold Pencil, D&#38;amp;AD In Book Award and the Andy Award. 
Be Stupid’s global media buy touched all continents and pushed buttons whenever it could, including at the historic location of the Berlin wall. The campaign also had a huge presence at fashion trade shows around the world, including Pitti Uomo and Bread and Butter.
	

&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/34c225d0ad9ec90e0964d460065dfdd13b42f287616ed3da23a09e609b04c283/Diesel_bestupid_web_o.jpg" data-mid="24727307" border="0"  src="https://freight.cargo.site/w/1000/i/34c225d0ad9ec90e0964d460065dfdd13b42f287616ed3da23a09e609b04c283/Diesel_bestupid_web_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a44ee929ad66e1091b29205c33033d9a0d5f69750b831ff6c92de92d01d54f1b/Diesel_bestupid_web2_o.jpg" data-mid="24727308" border="0"  src="https://freight.cargo.site/w/1000/i/a44ee929ad66e1091b29205c33033d9a0d5f69750b831ff6c92de92d01d54f1b/Diesel_bestupid_web2_o.jpg" /&#62;&#60;img width="4096" height="2650" width_o="4096" height_o="2650" data-src="https://freight.cargo.site/t/original/i/a199b431393d4569c1359ae273ff9daca12511c4bc07ca9186ef2856234b5766/DIESEL_PRINT1_o.jpg" data-mid="24727322" border="0"  src="https://freight.cargo.site/w/1000/i/a199b431393d4569c1359ae273ff9daca12511c4bc07ca9186ef2856234b5766/DIESEL_PRINT1_o.jpg" /&#62;&#60;img width="4096" height="2650" width_o="4096" height_o="2650" data-src="https://freight.cargo.site/t/original/i/df2af348681aa76edabe3b52934d4c7bd55aff937cd396a0dbc1a369d353eb86/DIESEL_PRINT3_o.jpg" data-mid="24727323" border="0"  src="https://freight.cargo.site/w/1000/i/df2af348681aa76edabe3b52934d4c7bd55aff937cd396a0dbc1a369d353eb86/DIESEL_PRINT3_o.jpg" /&#62;&#60;img width="4096" height="2650" width_o="4096" height_o="2650" data-src="https://freight.cargo.site/t/original/i/2013bdad09a084f3455c2a2eb9bd3b49c675f4c0eecb6b55c4278d4ea96fee16/DEISEL_PRINT2_o.jpg" data-mid="24727321" border="0"  src="https://freight.cargo.site/w/1000/i/2013bdad09a084f3455c2a2eb9bd3b49c675f4c0eecb6b55c4278d4ea96fee16/DEISEL_PRINT2_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d03937e567989644b83a2e9b3cbd010f815550b48c20de616f79cd42b4f4177c/Diesel_bestupid_web5_o.jpg" data-mid="24727311" border="0"  src="https://freight.cargo.site/w/1000/i/d03937e567989644b83a2e9b3cbd010f815550b48c20de616f79cd42b4f4177c/Diesel_bestupid_web5_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7ff0bf0721f552ecf4ce572ce0dd39a1e3993cc7996e5ad31c2ff386c4337d33/Diesel_bestupid_web6_o.jpg" data-mid="24727312" border="0"  src="https://freight.cargo.site/w/1000/i/7ff0bf0721f552ecf4ce572ce0dd39a1e3993cc7996e5ad31c2ff386c4337d33/Diesel_bestupid_web6_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/baaeef4eb30df7077f011c4955e6426ce93e579f98ae4de4148a8f90fd74d4ab/Diesel_bestupid_web7_o.jpg" data-mid="24727313" border="0"  src="https://freight.cargo.site/w/1000/i/baaeef4eb30df7077f011c4955e6426ce93e579f98ae4de4148a8f90fd74d4ab/Diesel_bestupid_web7_o.jpg" /&#62;&#60;img width="800" height="559" width_o="800" height_o="559" data-src="https://freight.cargo.site/t/original/i/d5d983293942e56efd39819b89031ca4bbcfa24c546110994ed3a0f45c0dc7fd/CG_Diesel_bag.jpg" data-mid="24727327" border="0"  src="https://freight.cargo.site/w/800/i/d5d983293942e56efd39819b89031ca4bbcfa24c546110994ed3a0f45c0dc7fd/CG_Diesel_bag.jpg" /&#62;&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/e884761c724c5d92fc9c63692b02327b9aba78a58b3f71e61ba00be2545f14c5/CG_Diesel_store_2.jpg" data-mid="24727328" border="0"  src="https://freight.cargo.site/w/1000/i/e884761c724c5d92fc9c63692b02327b9aba78a58b3f71e61ba00be2545f14c5/CG_Diesel_store_2.jpg" /&#62;&#60;img width="1081" height="721" width_o="1081" height_o="721" data-src="https://freight.cargo.site/t/original/i/15400ea1e4b2f1026eb25b347216dbd87681950028c5bf45c745c28c3f74fc30/CG_Diesel_tshirt.jpg" data-mid="24727329" border="0"  src="https://freight.cargo.site/w/1000/i/15400ea1e4b2f1026eb25b347216dbd87681950028c5bf45c745c28c3f74fc30/CG_Diesel_tshirt.jpg" /&#62;
Concept &#38;amp; Art Direction
&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/69074ae58a0e7d3a253997b40de9cf1c5c7af98c1f1fa51173ec972e0dd77e7a/Diesel_bestupid_web9_o.jpg" data-mid="24727315" border="0"  src="https://freight.cargo.site/w/1000/i/69074ae58a0e7d3a253997b40de9cf1c5c7af98c1f1fa51173ec972e0dd77e7a/Diesel_bestupid_web9_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b3ba3908aa4c6f9b685e454fee4ca71d358cb77c0be74501c8a9d88c2e545e4e/Diesel_bestupid_web10_o.jpg" data-mid="24727316" border="0"  src="https://freight.cargo.site/w/1000/i/b3ba3908aa4c6f9b685e454fee4ca71d358cb77c0be74501c8a9d88c2e545e4e/Diesel_bestupid_web10_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/25703061b7b72c276253072aaad6cbc74f3db481a41258f85ed3c41e7b8a4619/Diesel_bestupid_web11_o.jpg" data-mid="24727317" border="0"  src="https://freight.cargo.site/w/1000/i/25703061b7b72c276253072aaad6cbc74f3db481a41258f85ed3c41e7b8a4619/Diesel_bestupid_web11_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c05116549f99e0249f08a2e5d25f0277c98a901ac068ef8ece3e5ec99d86badf/Diesel_bestupid_web13_o.jpg" data-mid="24727319" border="0"  src="https://freight.cargo.site/w/1000/i/c05116549f99e0249f08a2e5d25f0277c98a901ac068ef8ece3e5ec99d86badf/Diesel_bestupid_web13_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d0f299cdb82916e2334066f941e57c7486cb75297a0eb6e78a9dc20babb30900/Diesel_bestupid_web14_o.jpg" data-mid="24727320" border="0"  src="https://freight.cargo.site/w/1000/i/d0f299cdb82916e2334066f941e57c7486cb75297a0eb6e78a9dc20babb30900/Diesel_bestupid_web14_o.jpg" /&#62;&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/bea788611a76e76e50683f0bbf15eb6a9115fbc872456463a51ef24243e1305f/Diesel_bestupid_web8_o.jpg" data-mid="24727314" border="0"  src="https://freight.cargo.site/w/1000/i/bea788611a76e76e50683f0bbf15eb6a9115fbc872456463a51ef24243e1305f/Diesel_bestupid_web8_o.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>The Chew Life. Trident</title>
				
		<link>https://andreagustafson22.com/The-Chew-Life-Trident</link>

		<pubDate>Fri, 16 Jan 2015 18:26:55 +0000</pubDate>

		<dc:creator>andreagustafson22.com</dc:creator>

		<guid isPermaLink="true">https://andreagustafson22.com/The-Chew-Life-Trident</guid>

		<description>


	The Chew Life is an attitude. A way of existing in a distracting, overwhelming and very vocal world. It is a rebellion against tasteless and thoughtless verbal expression. It celebrates a generation that doesn’t make excuses or idealistic promises, rather simply lives the way that feels right for them. On their own terms.
Motivated to bring “cool” back to chewing gum, we proposed that Trident start a silent revolution. Essentially we asked them to inspire a new generation to CHEW their words wisely. CHEW before they speak.


	The campaign demonstrates the effortless cool that can be found in the simple act of chewing. It’s an attitude and action that people can adopt and more importantly be proud of.



&#60;img width="4096" height="2558" width_o="4096" height_o="2558" data-src="https://freight.cargo.site/t/original/i/30e0be7f81a8b20b8eac6e9d6e67db2c0fe8c55592c36dbfe341685fd39bcaa9/trident4_o.jpg" data-mid="24727306" border="0"  src="https://freight.cargo.site/w/1000/i/30e0be7f81a8b20b8eac6e9d6e67db2c0fe8c55592c36dbfe341685fd39bcaa9/trident4_o.jpg" /&#62;


 


“We are optimistic, forward thinking, revolutionary. We defy convention. We are opinionated but don’t need to force it on others. We are self-motivated. We are the voice of a new generation; cool, confident, intelligent and thoughtful. We do not fear the progress of technology nor the speed of its impact. We adapt by being mindful and respecting the power of our impact on humanity. Our actions speak louder than our words.No more Miley Cyrus shock tactics nor Kanye West rants. We aspire to be timeless. We recognizes the value of silence and the power of thought. We are James Dean confident and Mohammed Ali driven.”
Say more. Speak less. -The Chew Life.


&#60;img width="1641" height="759" width_o="1641" height_o="759" data-src="https://freight.cargo.site/t/original/i/1cd1aef4c3beee1d87a1523f8aa4849c4d428c8a8bbfc0fd176fc7c7a99e9f07/Trident-30-Sheet-Meghan_o.jpg" data-mid="24727302" border="0"  src="https://freight.cargo.site/w/1000/i/1cd1aef4c3beee1d87a1523f8aa4849c4d428c8a8bbfc0fd176fc7c7a99e9f07/Trident-30-Sheet-Meghan_o.jpg" /&#62;
&#60;img width="4096" height="1895" width_o="4096" height_o="1895" data-src="https://freight.cargo.site/t/original/i/bf91eb19895693ed35c74a359cc0410ddecf074a3110969139420bb1a3742926/Trident-30-Sheet-Botani_o.jpg" data-mid="24727300" border="0"  src="https://freight.cargo.site/w/1000/i/bf91eb19895693ed35c74a359cc0410ddecf074a3110969139420bb1a3742926/Trident-30-Sheet-Botani_o.jpg" /&#62;&#60;img width="4096" height="1895" width_o="4096" height_o="1895" data-src="https://freight.cargo.site/t/original/i/0c5836293234ca92aff3748d5e828e155bfd481d74b813fac5adeb7fbb496eda/Trident-30-Sheet-Orly_o.jpg" data-mid="24727303" border="0"  src="https://freight.cargo.site/w/1000/i/0c5836293234ca92aff3748d5e828e155bfd481d74b813fac5adeb7fbb496eda/Trident-30-Sheet-Orly_o.jpg" /&#62;

&#60;img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/e32ecb82a7725ef38787a6e1848d9efa1e325a52e163140b8f3a1a8128d482fe/pos_5_o.jpg" data-mid="24727305" border="0"  src="https://freight.cargo.site/w/1000/i/e32ecb82a7725ef38787a6e1848d9efa1e325a52e163140b8f3a1a8128d482fe/pos_5_o.jpg" /&#62;

</description>
		
	</item>
		
	</channel>
</rss>